When I made this piece for a renovated motor court lodge in Florida a while back, it was almost like three or four different pieces. The sign itself has raised lettering, there's the great big orange on top, the sweet arrow (that frickin' lights up) down below and then that cool little extra sign hanging down underneath announcing the "No Tell Motel" - whatever that means.
I was pretty happy with how it turned out and I guess the owners were as well since they commissioned a second piece (without the lights this time) to serve as their actual signage out on the street. I've never stayed here, but if you're in the Seaside, Florida area you might want to check it out. They've got a piece of mine in every room there so it's gotta be a pretty sweet place to stay.